The Velvet Veils presents
Create. Post. Boost. Go viral. Win an iPhone.
Buy any eligible Velvet Veils product, then post as many Reels as you like across the 60‑day campaign. Grow them organically or boost them — your choice. You compete on your own verified cumulative Reel views, and nobody else's.
What this is
There is no follower requirement, no audition and no shortlist. You buy a product, you make Reels you are actually proud of, and the views decide it.
Every view that counts toward your score is checked by our team against Instagram Insights before it lands on the leaderboard. That is slower than an automatic counter, and it is the only way a result like this is worth winning.
How it works
Order any eligible Velvet Veils product from thevelvetveils.com. Keep your Order ID — you will need it to register.
Takes about a minute. You get a Creator ID and your own referral code straight away.
As many as you want, all campaign long. Tag us, use the hashtag, and submit each Reel link in your dashboard.
We verify your views. Your verified total stacks up across every eligible Reel you have posted.
The 60 days
Sixty days is deliberate. It leaves room to order, actually receive and use the product, and then make something good — rather than filming a rushed unboxing on day one.
Campaign ends in
Order & register
Buy your product, register with the Order ID, and get your Creator ID.
Product arrives
Use it. Give your skin a fortnight — honest content beats a day-one reaction.
Create & post
Post unlimited eligible Reels. Submit each link as you go. Boost whatever you like.
Final verification
We close submissions, verify the last Reels and freeze the leaderboard.
Winners announced
Final standings published and the grand prize awarded.
What you are playing for
Grand prize
iPhone
Model and storage confirmed on the campaign Terms.
Second place
₹25,000
Creator Reward
Third place
₹10,000
Creator Reward
Top 10
Recognition
& Rewards
Velvet Veils Creator status
Exact iPhone model, storage and the full prize terms are set out in the campaign Terms & Conditions and may be updated before the campaign opens.
Three things worth knowing
Two hundred followers or two hundred thousand — it makes no difference to your eligibility. The Reel does the work, not the account.
No script, no mandatory shot list, no brand-approved template. Make the Reel you would have made anyway. It just has to feature an eligible product and follow the content rules.
You may promote or boost your own Reels. Organic and paid views can both count, subject to verification. We record which is which, and artificial engagement is a different matter entirely.
Bring your creator squad
Every creator gets a personal referral link. Share it, and anyone who joins through it is recorded as yours.
Here is the part people always ask about: their views stay theirs and your views stay yours. Nothing from a creator you referred is ever added to your leaderboard total. The competition is strictly individual. Referrals are tracked separately, for recruitment recognition and rewards.
All six, in order:
Until all six are done the referral sits at Pending, Registered, Product Purchased, Reel Submitted or Collab Pending. Only then does it turn Qualified.
Standings
| # | Creator | Eligible Reels | Verified views |
|---|---|---|---|
Loading standings… | |||
Only views our team has verified against Instagram Insights appear here. A number you submit yourself is a claim, not a score.
Verification
You submit the Reel link and, where we ask for it, an Instagram Insights screenshot or screen recording. Our team sets the verified figure.
Typing a number into the form does not make it your score — it never has and it never will. Every verification decision is recorded with who made it and when, so any result can be traced back.
Anti-fraud
A flagged Reel contributes zero verified views while the flag is open — it does not quietly keep counting in the background.
Content rules
Questions
Registration
One minute. You will need the Order ID from your Velvet Veils purchase and your Instagram handle.
As soon as you register you get a Creator ID, your own referral code, and a private dashboard link for submitting Reels. Save that link.
Legal
Open to residents of India aged 18 or over who have purchased an eligible Velvet Veils product during the qualifying period and hold a public Instagram account. Employees of Mahi Madan India Pvt Ltd and their immediate families are not eligible.
Entry requires a valid Order ID for an eligible product and completed registration on this page. One creator account per person. Duplicate accounts, or multiple entries using the same Order ID, may be disqualified.
A Reel counts only if it is original, features or uses an eligible Velvet Veils product, is publicly visible, is posted within the campaign period, tags the official handle, uses the official campaign hashtag, complies with Instagram's Terms of Use and Branded Content policies, and carries the required advertising or material-connection disclosure.
A creator's score is the cumulative total of verified views across that creator's own eligible Reels. Views are verified by The Velvet Veils against Instagram Insights or equivalent evidence. Self-reported figures are claims only and carry no scoring weight. No other creator's views are ever added to a creator's score, including views from creators they referred.
Creators may boost or run paid promotion on their own eligible Reels. Views arising from legitimate paid promotion may count, subject to verification. Views from bot services, engagement pods, view-selling services or other artificial means will not count and may result in disqualification.
Each creator receives a referral code. A referral becomes Qualified only when the referred creator joined via that code, is a genuine new participant, purchased an eligible product, completed registration, published at least one eligible Reel, and an official three-way Instagram Collab Reel between both creators and The Velvet Veils has been completed. Referral status affects referral recognition and rewards only and has no effect on leaderboard position.
The Velvet Veils may request Instagram Insights screenshots or screen recordings. Reels may be flagged for suspected fake views, artificial engagement, duplicate or stolen content, invalid, private or deleted Reels, invalid purchases, duplicate accounts or suspicious referral activity. A flagged Reel contributes no verified views while the flag remains open. Decisions on verification and eligibility are made by The Velvet Veils and are final.
The leaderboard displayed during the campaign is provisional and subject to final verification. At the close of the campaign the leaderboard is frozen following final verification, and the frozen standings are the official result.
Grand prize: one iPhone, model and storage as stated on this page at the time of entry. Second place: ₹25,000 creator reward. Third place: ₹10,000 creator reward. Top 10: Velvet Veils creator recognition and rewards. Prizes are not transferable and no cash alternative is offered for the grand prize. Winners are responsible for any applicable taxes. Prize delivery requires identity and address verification.
The Velvet Veils may amend these terms, extend, shorten or cancel the campaign where reasonably necessary, including for reasons outside its control. Material changes will be published on this page.
This campaign is in no way sponsored, endorsed, administered by or associated with Instagram or Meta Platforms, Inc.
These terms are governed by the laws of India. [Jurisdiction clause pending legal review.]
Questions about the campaign: Care@thevelvetveils.com.
Legal
Name, Instagram username and profile URL, mobile number, email address, city, the product purchased, Order ID and purchase date, your referral code and who referred you, the Reel links you submit, any Insights evidence you upload, and the verification decisions our team records against your entry.
To run the campaign: to confirm your purchase is genuine, to verify your Reels, to calculate standings, to track referrals, to detect fraud, and to contact you about your entry and any prize you win.
The leaderboard displays your Instagram username, city, number of eligible Reels and verified view total. Your mobile number, email address, Order ID and purchase details are never shown publicly.
We do not sell or rent your information. It is shared only with service providers necessary to operate the campaign and deliver prizes.
Campaign data is retained for the duration of the campaign and for a period afterwards for prize fulfilment, tax and dispute-resolution purposes. [Exact retention period pending legal review.]
You can request access to, correction of, or deletion of your information by emailing Care@thevelvetveils.com. Deleting your entry during the campaign withdraws you from the competition.
Registering enters you into the campaign. If you also opt into marketing communications you can unsubscribe at any time using the link in any promotional message.